Consumer Attitude towards Sustainability of Fast Fashion Products in the UK

نویسندگان

چکیده

This paper attempts to provide an up-to-date depiction and analysis of the consumer’s attitude towards sustainability fast fashion products in UK. Four related strands literature are reviewed establish a tri-component model (ABC), i.e., Affective, Behavioural Cognitive. A wide set determinants for is identified, including income, price, gender, culture, religion, age, etc. Based on this conceptual framework, online questionnaire designed sent university students alumni UK, returning 128 valid responses. Both descriptive statistics regression (oprobit) employed shed light three components sustainability. It found that cognitive behavioural converge across cultures religions, but affective component remains significantly diverse. Employment status contributes awareness, decision feeling features, gender only matters purchase decisions. In general, there improved awareness sustainability, does not automatically translate behaviour. Policy interventions like taxes subsidies still needed foster industry.

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ژورنال

عنوان ژورنال: Sustainability

سال: 2021

ISSN: ['2071-1050']

DOI: https://doi.org/10.3390/su13041646